KnowClick Nominated for “Innovator of the Year”

While I am not a big fan of self promotion (I am talking to you Donald Trump!), I thought that I would share this with our blog readers…

KnowClick has been nominated for “Innovator / Technology of the Year” at the Web Analytics Association. 

The nomination specifically calls out one of our key innovations:  KnowClick’s ability to connect a person’s website visit to their specific offline actions/purchases – something that has been sorely lacking in the industry to date.

See all nominations here: http://www.webanalyticsassociation.org/default.asp?page=awards2011_nominees

If you are a Web Analytics Association member, please vote on deserving companies.  (hint, hint…)

Why does connecting online behavior to offline actions matter?

For those not familiar with KnowClick, the beauty of this approach is that marketers are trying to drive offline actions are finally able to close the loop between a person’s initial source of awareness, their onsite actions, and their offline actions/purchase.  With this, our clients can see the true ROI of each campaign and uncover what drives results and what doesn’t.   Marketing can finally show financial performance metrics to their senior management, rather that settling for visits, pageviews, etc.

Additionally, eCommerce and lead generation focused marketers can finally find out what the ~98% who don’t convert end up doing after their visit (e.g. did they buy from you on another site or in a store, did they buy from a competitor, and why didn’t they choose you). 

Best,

Ben