Case Studies
See how we’ve helped our clients drive their results by providing answers to their most critical online marketing questions
Almost every company with online measurement solutions makes claims about the “actionable insight” they provide. To help you see how KnowClick is different and how we help our clients, please view the case studies below. We’ve purposefully added more details than most case studies out there to make them meaningful to you.
Our clients’ exact challenges and situations may be somewhat different than yours, but the types of answers they needed are often the same. Contact us and we can show you how we help people like you.
Case Studies and Examples
Brand Website and Campaign: Prescription Drug with >$2 Billion in Sales
See how we helped the online brand marketer and her agency prove the impact of their web marketing on their target’s offline actions, get a >40% increase in budget even as other budgets were cut, and improve their results. Highlights of the answers we found include:
- The site performed far better than the brand team had expected, convincing 10% of its target consumers to take action offline and talk to their doctor.
- A visit to the site had a 14 percentage point lift in the target’s perceptions of product effectiveness.
- However, the site was ineffective at convincing product users to keep taking the product, resulting in a $12MM missed opportunity.
- Several campaigns were ineffective at driving the target audience. Fixing them saved over $200,000 annually.
Lead Generation Website and Campaign: Mid-Size B2B Company
See how the answers and recommendations we provided increased their conversion rate by 85%, reduced the cost of driving their target audience by 40%, and increased profit from their web marketing by $580,000 per year. These results came from the “first round” of recommended changes, which took the client only two weeks to implement. Highlights of what we found that powered these recommendations include:
- The site converted only 1% of those early in the purchase cycle, whereas it converted an impressive 4% of those later in the cycle. The value proposition for becoming a lead needed to be modified to be more compelling for those early in the cycle.
- Several campaigns, particularly paid search, were underperforming because they weren’t driving the target audience. Fixing them with messaging that appealed to the target reduced the cost of this traffic by >40%.
- A visit to the site actually decreased intent to purchase. This information helped to convince executive management to finally fund a redesign of the site.
See this lead generation case study>>
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