Solutions Built to Answer Your Most Important Online Marketing Questions
The promise of the web’s measurability has remained largely unfulfilled for most marketers. While marketers get volumes of data on every interaction visitors have with their websites and online campaigns, they are largely left in the dark on getting the answers they need to justify investment, optimize their marketing, and get credit for the total business value driven by their work.
Our goal is simple: arm you with clear answers and in-depth knowledge about the true performance of your online initiatives and how to improve them. With these answers, you’ll be able to consistently beat your competition, know and prove the value of your online initiatives, and create delighted, loyal customers.
How we help different types of organizations
We use our underlying technology for all clients, but customize it based on individual client needs. Learn how we can help different types of organizations:
Brand and Informational Websites. Know and prove the total business value that your online initiatives are creating for your company. Know how well the site and its content improves visitor perceptions and know and quanity the offline actions driven by your site. Know what does & does not work to delight your visitors and drive action. Learn More>
Lead Generation Websites. Know and quantify the impact that your site has beyond leads, so that you and your team get full credit for everything your initaitives accomplish. Get deep insight into the ~95%+ of your visitors who aren’t becoming leads: know who they are, why they don’t become leads, and know how to convince more to convert. Learn More>
eCommerce Websites. Get deep insight into the ~98% of your visitors who don’t convert on your site. Know which types/segments of people are less likely to convert, why, and know how to convince more of them to buy. Quantify offline purchases driven by your website, so that you can get credit for all purchases that you drive. Learn More>
Agencies/Consultants. Become the trusted, go-to expert on your clients’ customers and how to persuade them to buy. Earn a “seat at their table” to help set your client’s strategy and tactics. Be armed with the measingful insights and facts to help you tell a clear story about how your work is impacting and will impact their bottom line. Learn More>
Our solutions are built for and used by a large variety of industries: from consumer products to healthcare to B2B and more. We’ve helped Fortune 500 companies for whom their website is a small but growing part of their marketing to small and medium size companies who do much of their business online.
Using KnowClick
We know how busy marketers are, so we’ve built our offerings to be as easy as possible for clients. We offer a “turnkey” solution, whereby we use our technology and analysts to provide you with answers to your most critical questions. It literally takes most clients a few hours to implement. No training is needed as we do the heavy lifting. (Of course, you will need to tell us your goals, challenges, and what you need to know).
One-Time and Ongoing Usage of KnowClick
KnowClick is available for both one-time and ongoing usage. One time is especially useful to quickly understand the web’s impact, drivers, and people visiting as well as to inform major site & campaigns changes. The ongoing (typically annual) usage of KnowClick is especially useful for companies who frequently optimize or change campaigns, optimize their websites, and/or want to stay on top of their latest trends.