Prove and Maximize the Business Value of Your Brand & Informational Websites
With KnowClick, you’ll:
1. Know and Prove the Total Value of Your Online Initiatives.
Get credit for everything your initiatives accomplish, have the answers to the questions your management needs and expects you to know, and get the organizational support and resources you need.
2. Know What Will Maximize Business Results.
Know exactly which content and campaigns have the best & worst impact on visitor perceptions, offline actions, loyalty, and your bottom line. Know why and know how to improve them. Focus your time and talents on what matters, not what doesn’t.
3. Be the Go-To Expert on Your Customers.
Get inside their heads and hearts to know what will delight them and what will persuade them to buy. Know exactly what different types of visitors need, new trends, and hear what they think about your products/services and website.
Why current measurement solutions fall short
It’s like a square peg in a round hole. While the goals of brand and informational websites include providing information customers need, influencing perceptions, and driving offline actions, most measurement solutions only tell you about visitor “behavior” on a site. You get a lot of data about what content visitors viewed, how long they spent, and the online ads they clicked, but you are left in the dark on who they are, what they need, what impact the site had, and what worked/didn’t work and why.
Without this foundational information, marketers struggle to prove the value of the website and their efforts to the organization, get the resources and support they need, know exactly where to focus their efforts to get optimal results.
How KnowClick can help
KnowClick takes a vastly different approach from current solutions. While most solutions focus on what visitors did on a website (clicks), our technology incorporates a much broader understanding of the people visiting, changes in their perceptions, their offline actions, and their behavior “clickstream” on your website. This enables us to provide our clients with clear answers to some of their most critical questions, such as:
Total Impact on the Bottom Line and on Specific Attitudes and Actions
- What is the total value of my website and online marketing on my company’s top line and bottom line (in dollars)?
- How is my site performing vs its potential? Where are the greatest gaps in performance?
- How effective is my site at changing visitor perceptions about my product/service?
- What offline actions are driven by the site visit (purchase, contact, discussion, etc)? What percentage of visitor buy or take another action offline?
Drivers of Changes in Attitudes and Actions (Campaigns and Content)
- What content and messaing is most and least effective at changing perceptions and offline actions? Why?
- What content is missing that would change attitudes and actions?
- How did the people visiting become aware of the brand/organization? What drove them to visit (including offline initiatives)?
- Which drive-to-site campaigns are creating the most/least value for the company?
People / Audience and Their Needs, Opinions, and Motivations
- Who has chosen to visit my website to learn more about my brand/organization? How are they similar to / different from my offline target audience?
- What do they need? How well does our site meet their needs? Are they satisfied?
- What do they think about the site? About our products/services?
- For which segments does the site perform well / poorly?
- What are the latest trends in customers and their needs? Are new segments visiting? How are customer needs changing?
Learn how we can help you
Every organization is unique. This is an overview of some of the ways that we can help. Give us a call to see a demo or learn if KnowClick may be able to help you.