Be Your Client’s Critical Strategic Partner, Rather than Another Vendor

Too often, clients use their interactive agencies more as vendors than strategic partners. While the agency may be full of talent, ideas, and online marketing expertise, many clients look at the agency as the group who will execute rather than help determine what to do. The agency’s talent is underutilized and underappreciated, online marketing has less impact, and both the client and agency are worse off from it.

How We Help

We help by arming you with the meaningful insights and answers that help you know your client’s customers and marketing initiatives better than your client does. Not only will this help you become their trusted, “go-to” expert, you’ll also be able to tell them clear, evidence and fact based stories about your marketing initiatives. Stories which:

Prove how your marketing initiatives are ringing your client’s cash register
Show how your planned initiatives are going to win the heads, hearts, and wallets of your client’s audience
Help your client look great to her management

Why current solutions fall short and how KnowClick is different

However, to get these stories, you need the insights, hard evidence, and facts for this story. While current measurement solutions can tell you a lot about what visitors did at a website, they leave you in the dark on the needs of the people visiting, their perceptions, and what they do after the visit. Current solutions don’t provide this simply because they don’t capture it.

In contrast, our technology captures much broader information on the people visiting, what they need, their offline actions due to the site visit, changes in their perceptions as well as their behavior “clickstream” on your website. The end result for agencies and their clients is a clear picture of the people who are visiting, the total impact of online marketing on the business, and an in-depth understanding of the performance of content and campaigns.

Benefits to Agencies

Become the Trusted Expert in Client’s Business and Get a “Seat at the Their Table”

Know client’s customers and the performance of their online and drive-to-website campaigns better than the client does.
Know first: alert clients to changing customer needs, beliefs, and actions
Know how each online and offline drive-to-site campaign actually performs (total value created)

Become a Critical Strategic Partner for All of Your Clients

Become the “go-to” expert (unique insight into your client’s customers and performance is very valuable)
Consistently improve your client’s top line and bottom line
Identify and prove exactly where client investment needs to occur
Show “proof” of results in understandable, meaningful metrics

Grow Your Revenue

Have an evidence-based business case for improvements, with a clear story of how this will influence their audience, winning their heads, hearts, and wallets
Retain more clients
Differentiate your agency to increase your win rate. (Your case studies will sound even better when you can quantify exactly how your initiatives improved your client’s bottom line).
Offer additional analytics services to clients

Examples of When KnowClick is Used by Agencies

1. Redesign/Site Enhancement.

Use before a redesign to directly drive and support redesign decisions and get pre-launch performance benchmarks. Use after a redesign to drive additional optimization (extending your relationship with the client) and measure the impact of your changes.

2. New Campaigns.

Quickly know the business impact of new online and offline drive-to-web campaigns and know what will improve them.

3. Ongoing Optimization.

Optimize the website, online campaigns, and offline drive-to-web campaigns. Be the first to know about new trends and changes in your client’s customers and marketing performance.

4. Planning.

Get solid evidence and data to drive your planning, knowing where to focus, what to improve, and why. Be able to justify and defend your plan with meaningful evidence. Enrich and strengthen the credibility of personas with insights from actual visitors.

5. Building a Case for Change.

Know how the site and campaigns are performing, the most critical changes to make, and the likely business impact of your changes.

How We Work With Agencies and Consultants

We typically work with agencies in three different ways.

The agency purchases KnowClick as a “whitelabel” solution for one or many clients.
The agency purchases KnowClick on behalf of the client, with the client aware of KnowClick.
The agency refers the client to KnowClick.

For our agency partners, we typically provide training, marketing & sales support, and multiple levels of execution support. We can do turnkey initiatives for you and also enable you to use our technology while doing most of the execution yourselves.

Learn how we can help your clients

Learn how we can help you

Every organization is unique. This is an overview to give you a flavor for how we can help you become a critical strategic partner to you clients.