KnowClick Helps Online Marketers Increase Total Conversions and Get Full Credit for ALL Sales Driven by the Website
With KnowClick, you’ll:
1. Know why ~98% of the people visiting your site aren’t converting.
Know what was missing, what prevented them from buying, and what you should do about it.
2. Know the total sales driven by your website, including offline purchases.
Know what visitors did after coming to your website: did they buy from you offline, buy from the competition, or other? Get full credit for what your initiatives have accomplished.
3. Get clarity into what really works so that you can save time and money focusing on what matters, not what doesn’t.
Know which drive-to-site campaigns create awareness and interest. Know which on-site tactics and content persuade people to buy. Quantify the impact of each.
Why onsite behavior alone provides an incomplete and misleading picture
While current tools are effective at providing data on what visitors did on a website, they say little about why, what convinced them to buy or not to buy, or even what they did after visiting the website (such as purchasing in another channel). These and other gaps have frustrated online marketers and hindered better results.
The end effects are twofold. First, without a clear understanding of how to convert those people who haven’t been buying, marketers try the “everything but the kitchen sink” approach, often becoming overwhelmed by running many initiatives that have limited impact. Second, by not seeing the impact of the website on sales in other channels, marketer’s online initiatives are often undervalued by the company and therefore under-resourced.
How KnowClick can help
Almost all current measurement and optimization solutions focus on past visitor behavior on a website (clickstream as well as technical data), providing a partial view of the people visiting. In contrast. our technology captures a much broader understanding of the people visiting, what they need, what drives them to purchase, and what they do after visiting the website, in addition to their behavior “clickstream” on your website. This enables our clients to know what will drive better results and why, and provides the following.
Know the people visiting, especially the 95% to 98%+ who don’t buy on your website.
- Who are they? Which segments are visiting? Why doesn’t each segment buy? What would convince each to buy?
- Why do many abandon the shopping cart?
- What do they think about the site? What was & wasn’t useful? How well does our site meet their needs?
- How many buy elsewhere? If so, from which competitors. Why? What is my “share of wallet” for this purchase vs my competition?
Get a clear and comprehensive picture of conversion performance.
- What is the conversion rate for those just hearing about us vs those already aware vs past customers?
- What is the conversion rate for those who care most about quality & effectiveness of a product? For those who care most about value? For those who care most about customer service or similar?
- What on my site drives each of these segments towards or away from purchase? What is missing?
Know the total value created by the website and drive-to-site campaigns, including offline sales driven by your website.
- What is the total value created by my website, including sales driven in other channels?
- What is the potential performance of the website? How my site performing vs its potential? (e.g. If you are performing at a fraction of your potential, this will provide a solid case for more investment).
- How effective is the site at improving brand/company perceptions? (If you have a branding component.)
Know which content, tactics, and campaigns really drive of purchase and which don’t.
- What content convinced people to buy? What made them less likely to buy? What additional content and changes will increase purchases? How does this vary by different segments of people visiting?
- Which drive-to-site campaigns are creating the most/least value for the company? Which are creating awareness, interest, and action? (This helps to provide more appropriate attribution).
Learn how we can help you
Every organization is unique. This is an overview to give you a flavor for how we can help. Give us a call to see a demo and learn if KnowClick may be able to help you.