Know What Will Drive More Leads. Get Credit for the Total Impact of Your Online Initiatives

With KnowClick, you’ll:

1. Know What Will Drive More Leads.

Know why 95%+ of people who visited didn’t become leads and what changes will convert them.

2. Know and Prove the Total Value of Your Online Initiatives (beyond just leads).

Know how the site changes perceptions, supports the sales process, and drives loyalty, in addition to value from leads. Use this to get the right amount of resources, sr management support, and credit for what your initiatives accomplish.

3. Be the Go-To Expert on Your Customers and Emerging Trends.

Get much closer to your prospects and customers than anyone else in your company. Know their needs, “hear their voice”, and be first to know about emerging trends.

Why current solutions fall short on helping you know how to drive more leads

The primary goal of a lead generation focused website is obvious: drive more leads. Yes, while current measurement solutions tell a lot about the people who become leads, they share very little about the vast majority who don’t. Yes, they do provide a lot of data on what non-leads viewed on your website, however, they leave you in the dark into why those people didn’t become a lead, what would convince them, and whether they would even be a qualified lead.

Why current solutions don’t help you quantify your performance on other goals (beyond leads)

Most lead generation websites also have other goals, such as meeting the needs of the prospects and customers visiting, accomplishing branding objectives, and supporting the sales process. However, because current measurement solutions shed little light on performance against these goals, the value produced by the site and the marketer’s effort on these goals is largely invisible to sr management. Leads are easily quantified so it becomes the only thing that you get credit for, even though you are doing much more for your business. The end result is that the site, the marketer, and ultimately the company are all shortchanged.

How KnowClick can help

KnowClick provides rich insight into all of the people visiting (not just the leads), their needs, online marketing’s overall contribution to the organization, and how to convert more visitors into leads and customers. In contrast to most current solutions which focus solely on visitor behavior on a website (clicks), our technology captures a much broader understanding the people visiting, what they need, their perceptions about the company/product, their offline actions, and their behavior “clickstream” on your website. This provides our clients with answers to questions such as…

The people visiting, especially the 90%+ who don’t become leads.

Who are they? What stage of the purchase cycle are they in? What role do they have in purchase?
Why aren’t they becoming a lead? Why do some abandon the lead generation form?
What do they need & expect to find at our website? How well does our site meet their needs?
What do they think about the site? What was & wasn’t useful? How does this vary by type of person visiting?
Which visitor segments convert best & worst? Why?
What are the latest changes in prospect & customer needs? What should my organization do about this?

The total value created by your online initiates, including branding, education, and leads

What is the value created by my website? How well does the site perform at meeting the other goals: such as branding and meeting visitor needs?
How effective is the site at changing attitudes & perceptions of visitors?
How does a visit change the likelihood to contact the company in any channel?

The drivers of leads and other results (Content and Campaigns)

What content and messaging convinced visitors to become leads? What additional content and changes will drive more leads? How does this vary by different types of visitors?
What content and messaging was most effective at improving product/company perceptions, meeting customer needs, etc?
Which drive-to-site campaigns are creating the most/least value for the company? Which are creating awareness, interest, and action?

Learn how we can help you

Every organization is unique. This is an overview of the more common challenges to give you a flavor for how we can help. Give us a call to see a demo or learn if KnowClick may be able to help you.